The Idea Bank

Marketing Takes Time. Finding time can be a challenge.

on-line marketing Oct 01, 2018

Having realistic expectations for your marketing and promotional activities is important. Things simply don’t just happen overnight. Knowing that it is an ongoing effort will help you see a bigger picture for your marketing strategy. It takes time, planning and education to make things happen.

Just like the scouts, you need to be prepared. Finding the time comes in the planning and knowledge process.

Knowing your end-game and goal for your marketing campaigns is where you should begin. It will help you plan your campaign. Start by asking the basic questions:

  • What do you want to happen?
  • When do you want it to happen?
  • Where should it happen?
  • How will it happen?
  • Who should know about this?
  • Why should they care?
  • What are the steps to make it happen?

The answers to these questions will help you focus on your content and help you determine which tools you will need to communicate with your audience.

Creating the content is an ongoing activity. It's helpful to keep an idea bank /...

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