The Idea Bank

Webinar Playback from Oct 9 2018

webinar playback Oct 09, 2018

In this webinar we take a look at What's New in Constant Contact, plus a few tips for your email campaigns.

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Webinar Playback from October 3, 2018

webinar playback Oct 03, 2018

Tricks and Treats for your spook-tacular email marketing campaigns.

This is a playback from our Oct 3, 2018 webinar. 

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10 Ideas for Your October Email Campaigns

email tips and ideas Oct 03, 2018

The holidays are a great time to stay top-of-mind with your audience. Which means it is time to get creative with your marketing ideas and have a little fun.

Here are 10 ideas for spooky-good email campaigns:

  1. Take a picture of your team in costume and simply wish a happy Halloween. At the bottom of the emails  give some type of update about your business or team. For example: “By the way, we are gearing up for a big sale on November 3, stay tuned.” Or add a coupon.
  2. Send a list of the best places to trick or treat in your area or list of local Halloween events
  3. If you sell Halloween products, do a 2-day spook-tacular flash sale 2 weeks before Halloween
  4. Have people vote on the best costume or pumpkin carved: show pictures of the costumes or pumpkins, add a quick poll and ask them to vote on the best one. Subject line: “We need your help to pick the winner of our staff pumpkin carving contest.”  At the bottom, include a coupon for participating.
  5. If you...
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Marketing Takes Time. Finding time can be a challenge.

on-line marketing Oct 01, 2018

Having realistic expectations for your marketing and promotional activities is important. Things simply don’t just happen overnight. Knowing that it is an ongoing effort will help you see a bigger picture for your marketing strategy. It takes time, planning and education to make things happen.

Just like the scouts, you need to be prepared. Finding the time comes in the planning and knowledge process.

Knowing your end-game and goal for your marketing campaigns is where you should begin. It will help you plan your campaign. Start by asking the basic questions:

  • What do you want to happen?
  • When do you want it to happen?
  • Where should it happen?
  • How will it happen?
  • Who should know about this?
  • Why should they care?
  • What are the steps to make it happen?

The answers to these questions will help you focus on your content and help you determine which tools you will need to communicate with your audience.

Creating the content is an ongoing activity. It's helpful to keep an idea bank /...

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